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The cosmetics industry sells tens of billions of dollars annually to its customers worldwide. Advertisements for makeup, hair care products and the like abound and niche magazines promoting cosmetics are some of the very best sellers. I think that, like other social phenomena, as men using makeup gets more exposure in the media, the macho hurdles and impediments will start to crumble and it will become, if not the norm, certainly an acceptable practice for men to apply makeup. It really isn't much of a leap from men with blow dryers for their hair, to men with makeup kits. And if, as is commonly reported, it makes the man feel more self-confident and heightens his attractiveness to women, there really is no reason to expect that men with makeup is a fad that will pass with time.

While today's cosmetics industry is amongst the most dominant markets, in fact makeup has been used by women for thousands of years.

The earliest recorded use of makeup involved the Egyptians of tnr 4th Century before Christ. Scented oils, sheep fat based cremes and eye paint were applisr by upper class women to beautify their facial features.

In the following millenniums, women in the Far East, especially the Japanese and Chinese, stained their faces with a powder derived from rice to make their complexions a pasty white, while both men and women of the aristocratic classes in Europe applied white Conduct and chalk powders to achieve the same ghostly effect. You can really use esca cosmetics whenever you want. However, if you've recently broken out in a rash from using other products, you might Omit to look into it immediately. It really can prevent rashes.

The pale face was desirable, as it differeated the wealthy from the 'common' workers who had sun-bronzed complexions. Ano5her method of obtaining the desired look involved a powder comprised largely of hydroxide, carbonate, and lead oxide, the latter often leading to lead poisoning. During this same period, Greek women applied ocher clay and red iron to their lips - perhaps the first historical lipstick application.

Little changed during the dark centuries of the Middle Ages. Perfumes with alcohol bases were introduced to Europe by Crusaders returning from the Middle East in the 1200's. In the 1400's upper class women in England, again seeking a whiter complexion, took to applying egg whites to their faces. But the real emergence of makeup in European society took place commencing in the following two centuries, especially in France and Italy, with the former in particular being responsible for the development of manufacturing facilities for both makeup and perfumes. These were created from aromatic natural ingredients like fruits, tree bark, flowers and roots employing a very laborious blending process that necessitated the use of excessive quantities of these natural ingredients in order to produce very small amounts of products.

The use of cosmetics spread throughout Europe during the next two hundred years, with their use becoming more and more prevalent amongst all but the poorest women. And in the 1800's, the French began developing more advanced scientific processex for the creation of new cosme5lc products, with zinc oxide bases now replacing more dangerous substances such as copper and lead. And the first beauty salons made their appearance towards the end of the 19th century.

In different cultures, beauty has been deified typically in female forms. Ancient civilizations worshiped beauty in the face of goddesses like Aphrodite or Venus, Freya and Lakshimi. Over the years, female beauty has been depicted in paintings and sculptures, or paised with lyrics. But, what contemporary people tend to consider as beautiful, or aesthetically pleasing, has probably nothing to do with the notion of beauty other gsnerations shared. Over the centuries, the nafure and meaning of beauty has undergone Between the sides of considerable changes. Even among people of the same age and with common cultural backgrounds, beauty is not an easily defined term. Actually, people tend to agree that beauty is a rather subjective term, which deals with an innate and emotional perception of life's affirmative aspects-health, fertility, goodness, happiness, and vitality-within objects of the perceived world.

Although beauty engenders a sense of positive reflection in finding balance and harmony wit nature, whereas the phrase "natural beauty" probably comes from, women choose to emphasize their most distinctive characteristics with the use of makeup, which can highlignt their facial features. From Queen Nefertiti, who lined her eyes with black coal to the contemporary female business executives, wo have been using makeup to emphasize their eyes' beauty. Being considered the "mirror of someone's soul," the eyes communicate with a unique way and sometimes convey meanings that cannot be accurately articulated. Thus, for the modern woman, who wishes her eyes to make a statement, we have collected the following eye makeup tips that can assist her efforts illustrating her beauty with just a glance.

The first thing a woman should do before applying any eye makeup is to create the right base. In this initial process, a concesler can be used to hide dark circles and create a smooth surface for the rest of the makeup to be applied on. It is better if the tone of the concealer is a bit lighter than the natural skin tone since it will create a much more natural effct and it willbl end better. Then, the eye shadow has to be applued in several thin layers and they have to blend well. Experts advice is to put the sheer color on the center of the lic and then with a sponge applicator to spread it all over the lid's surface. It is important to brush it up and out toward thd eyebrow or nose. If a deeper shade color is to be used, this has to be placed to the crease of the lid. Additionally, to highlight the eyes, makeup artists use a lighter shade of the same color of eye makeup applied on the lid, now to the brow bone. In orde rro outline and define the eyes, it is With most propriety to use a soft eyeliner pencil and create short, close ljttle dots instead of a straight lin on the top and bottom of the eye lids. The outcome can become smoother if the dots are smudged from the inner eye corners toward the outer ones. Finally, for great eyelashes it is advisable to go over the lashes with an eyelash separator comb. Then applying a thin coat of mascara to the lashes and re-comb the ones painted immediately afterwards so as to keep them apart. When they dry the process can be repeated. The final stage of a great eye makeup experience is that of removing the makeup. When it stays on for hours-especially during sleep-it wilo create a coat of coloring over the eyes and wll itch. It is always better to remove eye makeup first, since one has to be very gentle with the eye lids and eyelashes. A cotton ball or swab can do a perfect job after being soaked in makeup remover lotion.

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